COM 1113 Blog Post 5

Peter Stratta's Brochure Writing Blog
Limiting Fonts
The tri-fold brochure I found is one detailing aquariums in North Carolina. The differing font styles on this brochure are very appealing to the reader's eye. The main font style is a soft, ocean-colored design that is attracting and draws the viewers in to the photo. The main topic of this brochure is aquariums, and the word 'aquarium' is front and center on the cover, in the largest font. The colored text on the cover complements the photo, since it is a bluish hue. 

Limiting Colors
As aforementioned,  this brochure has many different text colors. These include either white, robins egg-blue, and aquamarine. These colors are very inviting to the reader, and are appropriate considering the subject matter. The background color is a deeper blue/purple, emulating a deep sea effect.

Contrast
This brochure's visual contrast is very well done. Just simply on the cover, the dark blue background really makes the lighter blue colored photograph stand out. In a very similar sense, the text stands out too, since it's a light color on a dark background. This is a requirement for any brochure, as the text and photographs must stand out and be visually appealing. 

Tri-Fold Brochure Layout
On the cover page, the main text is centered at the top of the fold. The bottom of the title page fold has contact information (a phone number and a website). The inner 3 folds of the brochure open up into a large photo of an aquarium tank with a multitude of fish. One aspect that really stands out to me for this brochure is the minimal amount of text. By far the majority of text is on the rear 2 folds, and it still is a very concise amount of text. In brochures, you want to be able to describe your message with as few words as possible, because a wall of text or paragraphs is intimidating to readers. 

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